First Check
In our view, statistics, reason and business sense rarely work when in comes to companies below 100,000 in revenue. We therefore look for companies that have the ability to define, redefine, create or revolutionise a market. Importantly, and in contradiction to most of what we look at, the more unknowns for the business the better. Given our preference for value, we are looking for companies where they are the best route into a market for us. More often than not they are the only route into a market.
It takes a black swan event for us to make the probability work, therefore we look for companies that are capable of that.
Having started, invested in and acquired numerous early stage companies, we have a high affinity for the asset class. We have understood what works and the problems companies face in their pursuit of change. Whilst capital is important we like to see companies engage with us generally and use the resources available to them. For us helping reduce the challenges and ensure the business is able to flourish is key. If founders are looking for a challenge or companies are looking for resource help, our sister company and venture builder Front Foot Ventures is available.
Contact us.
info@frontfootcapital.com